My intention, by default in our media-driven world, can’t be to tell anyone they shouldn’t watch trailers at all, but I would say be skillful about it: on one hand, go for the shorter trailers of any movie, including the teasers; next, it’s best to avoid if possible the longest trailers mainly if those are a person’s main anticipated movies of the month, year, next year, etc that are bound to reveal too much in the attempt to grab potential audience members’ attention and get butts-in-seats.
Now, for the reviewers following the trend of reviewing all the trailers (who’d most likely could be, subsequently movie reviewers), has clearly gotten far out of hand. I know Trailer-Reaction videos seem fun and express the thoughts on the flick that’s upcoming, and initially along with most of the time this is harmless, but… there’s too much attention on them, to keep going over each and every trailer – even the teasers, and teasers having teasers - giving you just a little more, each time… it’s so oversaturating that it’s no wonder people are feeling some type of lag and being underwhelmed once they actually see the movie.
Maybe it’s just me being out-of-sync with trailers more than I was a kid, knowing that that’s supposed to be the fun of it, imagining what the movies going to deliver – but the context between the average movie goer, buff and reviewer/critic has to be kept in check, and most issues of watching trailers too much and subverting judgment is an analysis of the reviewer/critic. I would say it’s in the job description but is it? Does it have to be done for every piece of media and iconography related to a movie coming out, instead of just a few overviews and then review the flick when it comes out, so that the opinion can be as objective and unbiased – or best said skillfully bias – as possible?
I’ll breakdown the idea ‘we are all bias’ in one way or another based our frame-of-reference and the balance of objectivity and subjectivity in another blog.
Overall, as this isn’t the biggest issue in cinema, I’m just expressing, but it connects back to a key point even before movie trailers were recognized as an issue in this context: I did not and do not ever want to become jaded watching movies, out of all things in life; I’ve had this in the back of my head for many years long before I was capable of dropping thoughts on it literarily. The intent is to let the film-going experience remain sacred; maybe not as ‘magical’ as it was first encountering it as a child, but definitely not reduced and made mundane because of the critical-thinking that can be done when watching in adulthood.